Bumble Confirms Ad Featuring Serena Williams Will Most Likely Air Through SuperBowl

Bumble confirmed that a brand new ad featuring their newest celebrity companion Serena Williams will debut throughout first 1 / 2 of the SuperBowl.

Per AdWeek, Bumble teased an innovative new strategy using the playing tennis celebrity, admitting so it would coordinate with the SuperBowl, though it was not clear should they happened to be about to air an offer during video game, one of the most-watched yearly activities in the U.S. (plus one of the most extremely high priced offer buys). Bumble has verified their first SuperBowl advertising will function Serena Williams as well as their new venture “The Ball is within Her Court.”

Bumble, a female-friendly relationship software, is dedicated to their female-empowerment objective. Within the last several years, the company features debuted choices that appeal specifically to females, such as partnering with Moxy resorts to offer BumbleSpot – verified places where Bumble people can fulfill for times, profession networking, or possible brand-new friendships – to try to create secure rooms for ladies.

The offer with Williams will function her increase to star, “not just as an expert golf celebrity but as operator, part design, spouse and mummy,” relating to AdWeek. The spot was developed by a mostly female group and guided by A.V. Rockwell, an award-winning screenwriter and manager whose work discusses problems on battle and oppression.

The message from the ad will be motivate ladies to control their particular stories, some thing Bumble has-been excited about from the introduction of their online dating software, providing ladies the ability to help make the first move.

In a teaser movie the SuperBowl offer, that will air February 3rd, Bumble offered a look of what to expect.

“we are residing a world and culture where people are needs to see in another way and just starting to understand that the audience is just like strong and simply as wise and merely as smart and merely because businesslike as virtually any male these days,” Williams states in front of the camera, which then pans to this lady offering a basketball in a vacant courtroom. “And now it is the right time to arrive and tell the story just how it should be told.”

AdWeek noticed that the female-forward Bumble ad campaign is uncommon for a SuperBowl, and that is these a male-dominated area, and many more unlikely that a mostly female staff would generate this type of a SuperBowl advertisement.

“There are so many ladies who tend to be eager and enthusiastic [to be involved into the ultra Bowl], and each and every lady involved [in Bumble’s spot] had a whole lot love,” Bumble main brand name officer Alexandra Williamson informed AdWeek.

She continued to state: “individuals will see a new side to Serena once this advertising goes alive, and I also would attribute that to an all-female group implementing it.”

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